07 Jun 2010
by Glenin Online Marketing, Social Media, tips Tags: advantage, authority, Essential, first, success
Plunging into social media for the first time can be a bit daunting for individuals or businesses. There is a learning curve when it comes to becoming more social online, and it can take a while to learn what works and what doesn’t. Here are a few of the best Do’s and Don’ts that can save you time and help grow your social media authority more quickly.
1. Start small
You’ll want to start small and try a couple services out at a time. Oftentimes newbies sign up for every social network under the sun and try to grow each of them. Guess how long they last? Building profiles for multiple social sites is hard work, so it’s best to start by only tackling a couple at first.
Once you find the right ones for you or your brand, then start to narrow your focus on those. Eventually you may want to scale your social media strategy to include more services, but you have to crawl before you can walk.
Start small, and then grow to other social networks as your confidence grows. Success breeds success.
2. Get a widget
Put a widget up on your site for your social networks.
The best place to find followers is your own blog or site. Also, it’s much easier to get your readers and friends to vote or retweet your content than strangers. Adding a widget next to your content can help.
Facebook has a
widget generator you can use, and the
Tweetmeme badge is easy to add to your site as well.
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9 Essential Social Media Tips for Beginners | http://www.toprankblog.com
18 May 2010
by Splashpress Mediain Blogging Tips, Business Blogging, Business Logs Tags: clutter, success, target, web, word
Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many businesses have found great success on the social Web by defining and exploiting their niches via their business blogs. You can do it, too!
The Web is full of clutter, but you can stand out from the noise by establishing your niche and offering authoritative, reliable, and shareworthy content and conversations related to that niche on your business blog.
The first step is to define your niche by asking yourself the following questions:
1. Who is my target audience and what do they want from me?
Define your best audience, and then find out where they spend time online. Listen to their conversations and join those conversations to learn about what they want from a niche blog like yours. Then, create amazing content that meets those wants and needs.
15 May 2010
by Splashpress Mediain Blogging Return, Blogging Sense, Darren Rowse, performancing Tags: couple, guarantee, item, niche, success
Problogger’s Darren Rowse has a great article on the “unsexy truths” of monetizing your blogging. A lot of the truths that he mentions apply whether you’re monetizing directly or indirectly, whether you’re running advertising or selling products or services. Overall, I think that purpose and persistence are two of the fundamental keys of blogging success.
Why or For Whom Are You Blogging?
What Darren says, in a nutshell, is that persistence offers the potential (not the guarantee) of success online, but this often is the hardest aspect of blogging: that the return doesn’t come fast enough (item #2). This could be either because a blogging niche is difficult to monetize, or because not enough effort is made to promote, or several other reasons, including really sloppy or poor content. When you couple lack of ROI in a desirable timeframe with the loneliness (item #7) of blogging from home — which I’m guessing most bloggers do — and the challenge of long hours (sometimes, not always) and the lack of human contact together often mean one thing: giving up fairly quickly, if you’re
blogging for yourself.
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