RSSMeasuring ROI in Social Media
26 May 2010 Comments Off
in Analytics & ROI: Web Analytics Tags: Chief Strategy, Click, Coremetrics, Hall, Seton
The best presentation at last week's Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy Officer of Coremetrics, on measuring ROI in Social Media. He presented the latest research into social media and a quick case study from Seton Hall University. Click to read the rest of this post...