RSSBig Brand Theory: The Expanding Universe Of Online Branding
03 Jun 2010 Comments Off
in Alaska Airlines, Analysis and Measurement, Branding, Branding and Communications, Companies, Consumer Behavior, Digital Branding, General Management, Innovation, Insight, Kodak, Market Research, Marketing Measurement, Online Media, P&G, Reporting, Social Media, Strategic Planning, Strategy, T-Mobile, microsoft Tags: Alaska, Branding, measurement, microsoft, theory
Going beyond theory to fundamental changes in practice, senior marketers from brands such as Kodak, Alaska Airlines, T-Mobile, Microsoft and P&G shared how they are taking steps to transform online branding, digital measurement and creative execution.